Blog — Leadership, AI and Accountability | Daniel Dunkhase, Berlin

Why I've been attending ATD ICE since 2017 | Daniel Dunkhase

Written by Daniel Dunkhase | July 21, 2026

ATD ICE (International Conference & Exposition) is the world's largest conference for talent development and learning & development: around 8,000 participants, several hundred sessions, an expo floor featuring the major providers of the global L&D market. I've been attending since 2017 and now organise a delegation for colleagues from the German-speaking region. This article explains what brings me back — and what it concretely offers to people managers in mid-sized companies and trainers.

  1. ATD surfaces current, global leadership and capability trends before they arrive in the German-speaking market.
  2. Hands-on sessions with practitioners deliver transferable concepts from real-world practice.
  3. An organised DACH delegation reduces effort, improves ROI and builds a network that extends far beyond the conference.
  4. Those who attend with a specific brief come back with transferable approaches.

What does ATD ICE concretely deliver for mid-sized companies?

What dominated the sessions at ATD 2022 and 2023 has reached the German-speaking market by 2024 and 2025: AI integration into learning architectures, skills-based organisations, revised capability models for a working world in which AI handles operational tasks. This lead time is no accident. ATD brings together a density of practitioners, researchers and vendors that simply doesn't exist elsewhere in this combination.

For people managers in mid-sized companies, this means something concrete: if you follow the discussions there, you get a reliable picture of which approaches work internationally and which turn out to be short-lived. That's important orienting knowledge for your own programme planning. What gets debated today in Boston lands tomorrow on the desk of the managing director in Frankfurt, Stuttgart or Vienna.

A practical example: by 2023, approaches were already visible at ATD that align capability models and leadership development to AI-transformed working environments. Whoever translated such impulses into their own programmes in 2024 could gather experience earlier than companies only now getting started.

Why is the conference more than just an L&D event?

The topics debated at ATD increasingly concern not just L&D specialists, but leadership practice as a whole. Amy Edmondson from Harvard Business School presented her research on psychological safety directly for practitioners. Dan Pink translated motivation research into concrete leadership insights. Barack Obama and Oprah Winfrey have stood on the keynote stage. This isn't a star-studded line-up for its own sake: it signals that ATD addresses topics at the intersection of societal change, leadership and organisational development.

For people managers who must regularly explain internally why particular development approaches make sense, ATD provides argumentative and conceptual foundations from global practice. As a trainer and leadership consultant, I gain impulses for designing current and forward-looking programmes.

The breakout sessions are predominantly practice-oriented. How do you design learning architectures for hybrid teams? How do you meaningfully integrate AI-enabled tools into development programmes? Which measurement models actually work for L&D investments? These are questions answered by practitioners who work through them daily in real organisations. On the expo floor, providers like LinkedIn Learning, Cornerstone or Coursera for Business showcase their current offerings and platforms — concentrated in one place, comprehensible in a single day.

What was it like the first time in Atlanta 2017?

Honestly: overwhelming. The sheer scale, 10,000 participants, dozens of parallel sessions every hour, an expo floor that alone takes half a day to work through, was challenging. You sit in your hotel room in the evening feeling you've missed the most important things, despite a packed day. This isn't a matter of experience, but of structure: this conference is poorly calibrated for solo travellers.

What I lacked back then was a group. People with whom you filter beforehand which sessions are worth attending. People you sit down with in the evening to reflect on what stuck. People who remind you to enter the expo floor with a concrete goal rather than simply wandering the aisles. That sparked the idea for the DACH delegation.

What does an organised DACH delegation concretely deliver?

Those who travel alone to a conference this size experience it differently from someone who has a group as an anchor point. The advantages are tangible:

  • Joint preparation: Before the conference days, we exchange which sessions are relevant for mid-sized companies. That cuts preparation time and prevents you from thumbing aimlessly through the programme on day one.
  • Parallel coverage: A group can attend multiple sessions simultaneously and pool findings in the evening. For a solo participant, this is much more laborious despite video recordings.
  • Shared reflection: Conversations in the Global Village, the meeting point for international participants, are often as valuable as the sessions themselves. What are others taking away? What do they see differently? This exchange among experienced L&D professionals from the German-speaking region sharpens your own assessment.
  • Group rates: Group registrations offer reduced fees. That makes it easier to justify the budget to senior management.
  • Network that lasts: The group you experience at ATD becomes a network. Many contacts from our previous delegations remain active to this day.

How do you justify the ROI to senior management?

For people managers who need to justify the budget for international conferences, I recommend concrete framing beforehand: which two or three strategic questions am I bringing with me? What insights should flow into concrete projects after the conference? Especially for internationally operating companies, the global perspective is necessary to make leadership development effective.

Add to that the international network. Conversations with L&D professionals from Brazil, Australia or Singapore facing similar organisational challenges shift your own perspective. You notice that questions considered particularly difficult in your own company have already been worked through elsewhere. This sometimes yields surprisingly pragmatic approaches.

ATD ICE 2027 in Boston: what's planned?

ATD ICE 2027 runs from 16 to 19 May in Boston, under the conference theme "Be the Catalyst". I'll be organising a delegation from the German-speaking region again. Anyone interested in joining should get in touch with me early. I'm happy to support with content and organisational questions around the conference. Ticket prices increase in stages over time; earlier registrations receive the lowest ticket prices.

Once you've been, you generally go again. That's perhaps the strongest argument.

Frequently asked questions

What does participation in ATD ICE cost?

The conference fee for non-ATD members is around 2,500 USD at standard price; via the delegation, the current Super Early Bird Rate is 1,495 USD (July 2026). Add flights, hotel and expenses in Boston. If you're planning the trip, book early, as hotel capacity fills quickly.

Do you need to speak English fluently to benefit from ATD?

All sessions are in English. Solid working English is sufficient in practice. Most international participants don't speak English natively, and the conversation level on the expo floor and in networking discussions is pragmatic. If you familiarise yourself with the topics beforehand, you'll also quickly find rapidly spoken sessions accessible.

For which company sizes is ATD worthwhile?

The conference is aimed at practitioners from companies of all sizes. Mid-sized companies with their own L&D function or dedicated people managers benefit just as much as independent trainers and coaches. What matters is whether the person attending brings a concrete brief and can carry the results back into the organisation afterwards.

How does the DACH delegation differ from attending alone?

With the delegation you get three tangible advantages: support for newcomers before and during the conference, daily touchpoints and exchange, a significantly reduced ticket rate. Add to that the network effect: the group is already a functioning network when you arrive, one that can be deliberately expanded during the conference. Colleagues from other countries are also very welcome; just get in touch with me.

When should I register for ATD 2027?

As early as possible. Hotel availability near the conference is typically already constrained six months before the event. Those who want to travel via the DACH delegation can contact me at any time for information and the delegation code for the reduced ticket price. There are no obligations through delegation booking; everyone decides how much exchange and networking they want.

If you're interested in the DACH delegation for ATD ICE 2027, get in touch.